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Reading: Latto Says Negative Comments Give Her More Motivation: “I Love When They Hate”
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PlayBack > Blog > People > Latto Says Negative Comments Give Her More Motivation: “I Love When They Hate”
People

Latto Says Negative Comments Give Her More Motivation: “I Love When They Hate”

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Latto during her appearance on First We Feast’s Hot Ones

Latto says criticism makes her more determined to work, rather than discouraging her. On her first “Hot Ones” appearance, released October 29, the Atlanta rapper told Sean Evans why she wants to prove doubters wrong. Their conversation also covered reactions to her cooking videos, her approach to guest appearances on other artists’ songs and the effect motherhood has had on some of her professional decisions.

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Latto has a particular response to people who question her abilities: she wants to go back to work and demonstrate the opposite. Speaking with Sean Evans on “Hot Ones”, she described negative comments as a source of additional determination. The rapper said that what another person might find discouraging can give her a stronger reason to return to the studio.

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Her response was directed generally towards critics, without naming a particular person or identifying a new dispute with another musician. She challenged the idea that hostile remarks would make her stop or slow down. Instead, she said, they leave her feeling that she has something to prove, turning doubt about her work into motivation to continue.



Latto summarised that outlook by saying she loved it when people hated, because it made her want to prove them wrong. She thanked her critics with irony for supplying the extra push. The remarks described her own reaction to criticism; they were not a claim that every negative comment was useful or that she deliberately sought hostility. She framed the response as a question for her doubters: did they think their comments would make her stop or slow down? Her answer was that the criticism lifted her determination instead. It gave her another reason to show, through the work itself, what she could do.

She linked the attitude primarily to her work. When somebody doubts what she can do, her instinct is to answer through music and effort. As she described it, that reaction has been familiar for years. The interview did not attach the comments to a recent feud, keeping the focus on how she approaches her own career.

Kim Kardashian Explains Her Household Rule for Negative News About Kanye WestKim Kardashian Explains Her Household Rule for Negative News About Kanye West

The discussion became lighter when Evans brought up “Soul Food Sunday”, her cooking videos on TikTok and Instagram. Latto shares dishes she prepares at home, drawing a mixture of appreciative and critical responses. Gumbo, the traditional Louisiana dish, had produced some particularly sharp comments, giving Evans a specific example of criticism away from the recording studio.

She laughed while defending her cooking, insisting that anybody who tried her food would understand that she knew what she was doing. Although she acknowledged how severe the gumbo comments had been, she did not appear ready to change her assessment of her abilities. The exchange revealed a pastime she enjoys alongside her musical work.

Those videos have become a recurring part of her social-media presence, allowing an audience to respond to an activity from her home life. In the interview, Latto approached the food criticism with humour. It offered a different setting for the confidence she had just described, without turning the discussion into a response to one named online commenter.

Another subject was her participation on other artists’ recordings. She said she often does not charge for a feature, choosing instead according to whether she likes the song and genuinely wants to work with the person involved. When the other performer is somebody she knows well, she can regard contributing as a personal favour rather than simply a financial transaction.

Jung Kook brings his favorite Calvin Klein pieces into a personal holiday wardrobeJung Kook brings his favorite Calvin Klein pieces into a personal holiday wardrobe

That approach is not always reciprocated. Latto acknowledged that when she asks for appearances on her own songs, other artists sometimes quote a fee. She wondered aloud whether she should start charging too, but did not announce a final decision. Her comments conveyed a question she was considering, rather than a new policy governing every future collaboration.

She explained that she enjoys writing and recording and does not want every partnership to depend on money. For her, two musicians wanting to create something together can be a sufficient reason to proceed. The distinction she drew was between choosing a contribution because the music appeals to her and treating each invitation primarily as a paid service.

Motherhood has also changed how Latto thinks about some professional questions. She had her first child with 21 Savage earlier in 2026 and joked that having a child to raise might require another look at unpaid appearances. She did not set out a price list or confirm a new business plan, leaving the remark within the interview’s humorous exchange.

The conversation followed the May 2026 release of “Big Mama”, which debuted at number 16 on the US albums chart with 33,000 equivalent album units in its first week. Around that period, she had publicly discussed the possibility of retirement, before clarifying that she did not intend to leave rap. Continuing music is part of her plans after becoming a mother.

Lil Durk remains in custody as judge weighs release after September acquittalLil Durk remains in custody as judge weighs release after September acquittal

Across the interview, Latto returned to the way doubt affects her willingness to work. She spoke without identifying a new adversary, joked about reactions to her cooking and reflected on the choices behind guest appearances. The complete conversation with Evans is available through the official “Hot Ones” channel, bringing those professional and personal subjects together within her first visit to the show.

IMAGE_CREDIT: First We Feast / Hot Ones

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