Elton John is expanding his business interests in the United States with the launch of Elton John Zero Blanc de Blancs, a zero-alcohol sparkling beverage created with husband David Furnish. The product first debuted in the United Kingdom in January 2026 and is now reaching American retailers ahead of the holiday season. In a new interview, the musician describes the personal motivation behind the venture, which arrives in a year when he celebrated 36 years of sobriety and continues to embrace celebrations without alcohol.
Elton John and David Furnish are introducing Elton John Zero Blanc de Blancs to the American market, extending a venture inspired by their shared love of entertaining. The U.S. expansion was announced on November 10, with the sparkling beverage available through selected retailers and online outlets nationwide. Its arrival comes ahead of the holiday season, when gatherings and celebrations form a major part of the brand’s message.
The American release is the next stage of an existing business rather than the product’s global debut. Elton John Zero first appeared in the United Kingdom in January 2026, initially launching through Sainsbury’s. It subsequently reached additional British retailers and international markets. The United States now represents another significant step in the couple’s plans to establish the beverage beyond its original market.
Speaking exclusively to People, the singer explained that he wanted to recreate the atmosphere of raising a glass without including alcohol. The idea was not simply to produce an alternative drink. He wanted something that could feel appropriate for a dinner with friends, a special occasion or an ordinary evening that deserved a moment of celebration.
For Elton John, the experience of sharing the drink matters as much as the contents of the glass. He described his pride in what he and Furnish had created, emphasizing flavor, sparkle and the pleasure of bringing people together. The goal was to give everyone at a gathering something enjoyable, whether they drink alcohol or choose not to.
The venture also has a personal connection to the singer’s life. He stopped drinking in 1990 and marked 36 years of sobriety in July 2026. His experiences with addiction and recovery have been a public part of his story for decades. The new beverage draws on that history without presenting abstinence as something that should exclude a person from festive occasions.
During his anniversary celebration, Elton John shared an Instagram photograph showing him at an outdoor restaurant, holding a glass of Elton John Zero. A bottle stood nearby in an ice bucket. The post marked his sobriety milestone, while his 1983 song I’m Still Standing accompanied an Instagram Story featuring the same moment.
David Furnish brought his own experience to the project. He previously owned Fizz, a champagne bar in Las Vegas, and remembered the atmosphere of laughter, music and celebrations that surrounded it. He and his husband wanted to recreate that feeling with a drink they could comfortably serve at home and share with family and friends.
The result is Elton John Zero Blanc de Blancs, made from Chardonnay grapes grown in northern Italy. According to the producer, it uses a different manufacturing approach from many conventional alcohol-free wines. Instead of first producing an alcoholic wine and subsequently removing the alcohol, the beverage is designed to develop its character without generating alcohol during production.
The company says selected cultures are used in place of traditional yeast during a controlled fermentation process. This is intended to create the structure and aroma associated with a classic Blanc de Blancs while maintaining a zero-alcohol profile. The method is a central point of distinction in the brand’s presentation of the product.
Its stated flavor profile includes apple, citrus blossom and honeysuckle, followed by a mineral finish. Green tea extract is also added to contribute texture and subtle tannins. The beverage is described as suitable for both vegetarian and vegan consumers, with the overall presentation designed to evoke a traditional celebratory sparkling drink.
The U.S. launch is being handled by Foley Family Wines & Spirits in collaboration with Benchmark Drinks. The suggested retail price is $25 for a 750-milliliter bottle. Distribution includes retail and online channels, with the company positioning the drink as a premium option for holiday entertaining and for consumers seeking alternatives to alcoholic beverages.
The brand has also reported encouraging results in Britain. According to its own figures, Elton John Zero became the leading premium zero-alcohol sparkling wine at Tesco and Sainsbury’s. Those figures refer to the named retail chains and have not been presented as an independently audited ranking covering every seller in the United Kingdom.
The growing U.S. market for alcohol-free beverages is another reason for the expansion. The American distributor has pointed to increased consumer interest in sparkling alternatives, particularly products that retain the presentation and social character of traditional wine. The brand’s approach focuses on offering another choice at the table rather than defining the product solely by the absence of alcohol.
For Elton John and Furnish, the decision to create the beverage began with their own gatherings. Both have spoken about wanting something they could offer guests with the same attention they would give to selecting a bottle of wine for a special dinner. That shared motivation remains part of the venture’s identity as it enters a much larger market.
The American introduction also gives the musician another business project closely tied to his public story. While his career has long included creative and commercial interests beyond recording and performing, this venture draws directly from his personal experience of living without alcohol and his desire to make celebrations feel inclusive.
Elton John Zero Blanc de Blancs is now available in the United States following its British debut earlier in 2026. With the holiday season approaching, the product brings together the couple’s experience of entertaining, their shared business interests and a personal philosophy that celebrations should be open to everyone who wants to take part.
