2025 marks the Clipse's big return to the hip-hop scene, with the impressive video for the new single POV in collaboration with Tyler, the Creator. Directed by Lyrical Lemonade's Cole Bennett, the Virginia duo returns with an atmospheric, cinematic take, combining dark aesthetics, social commentary, and a strong artistic identity
2025 seems to be the year of the great comeback of Clips, the iconic hip-hop duo from Virginia, who after years of silence are returning more powerfully than ever. After the release of the album Let God Sort Em Out In July, the Thornton brothers continue their upward trajectory with the dark, cinematic video for POV, which features Tyler, the Creator. The new project has already generated excitement among audiences, with director Cole Bennett's signature style from the Lyrical Lemonade to give a new dimension to their musical image.
The video clip takes place in an atmospheric, almost surreal setting — a restaurant shrouded in smoke and low lighting, where Pusha T, Malice and Tyler, the Creator dine in isolation, like spectators of a strange spectacle. The scene culminates with the appearance of a group of mechanical animals – bears, gorillas and dogs – who “come to life” and play music, creating a sense of terror and irony. The visual effect is reminiscent of cult horror references such as Five Nights at Freddy's or the old animatronic shows like Chuck and cheese, while at the same time commenting on the alienation and mechanism of the music industry.
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Cole Bennett, known for his creative boldness, transforms the POV in a short film with a metaphorical meaning. It plays with the theme of illusion and control, placing the artists in a space where reality seems artificial. Tyler, the Creator, true to his explosive style, “breaks” the static of the stage, gets up from the table and dances on the tablecloth, adding a dose of tension and theatricality that only he can bring.
Towards the end of the video, the narrative takes on an emotional depth. Pusha T talks about the power of brotherhood and trust, explaining that the most valuable element in their musical journey is the feeling that he can always rely on his brother. This message acts as a quiet, human counterpoint to the dark aesthetic of the clip.
The piece POV, produced by Pharrell Williams, was a sensation from the very first day of its release. It went straight into the Billboard Hot 100, peaking at No. 65, becoming Clipse’s first single to re-enter the charts in 16 years. The collaboration with Pharrell brings back the familiar “Neptunes sound” that established them in the early 2000s, this time combined with more mature, reflective lyrics.
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Its aesthetics POV it’s not just musical or staged — it’s a commentary on the artist’s place in contemporary culture. The mechanical figures in the video seem to represent the loss of authenticity in the social media era of music, where the image is projected mechanically, repetitively, without a soul. The Clipse, by contrast, seem to look through this setting with distance, as if ironically acknowledging the game they’re participating in.
2025 has proven to be extremely productive for the hip-hop duo, as their new album has already garnered five Grammy nominations, including one for Album of the YearThe Thornton brothers seem to be rediscovering their creative passion, giving the audience a sound that balances maturity and the classic rap energy that made them famous.
The collaboration with Tyler, the Creator proves that Clipse can evolve without losing their identity. Tyler, known for his experimental approach and strong personality, gives the song a more anarchic tone, which ideally matches Pusha T's mature lyricism and Malice's coolness.
The POV serves as an artistic statement about how hip-hop can become an art form with depth and meaning, without abandoning the energy that made it a global phenomenon. After decades of existence, Clipse continues to challenge their audience to see music differently — through a “point of view” of truth and unity.
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The new chapter for Clipse is not just a comeback, but a rebirth. With a modern aesthetic, mature lyrics, and collaborations that bridge generations and genres, the duo proves that hip-hop can evolve and remain deeply authentic.
