Bad Bunny's Super Bowl LX performance left an impression not only on television but also digitally, as the very next day he recorded the second highest streaming performance of his career. With 98 million official streams in the US in a single day, the Puerto Rican superstar confirmed his momentum, approaching his absolute personal record and turning the halftime show into a commercial launch.
February 9th proved to be decisive for the Bad Bunny. Just 24 hours after his Super Bowl LX halftime show at Levi's Stadium in Santa Clara, his entire catalog has racked up 98 million official on-demand streams in the United States. That's a 27% increase from the same day of the Super Bowl, when streams reached 77,6 million.
This performance was not a new personal record, but it came close. The biggest streaming day of his career was recorded on May 6, 2022, the release date of the album “Un Verano Sin Ti”, when his catalog accumulated 98,2 million streams. The difference with this year’s performance was minimal, which highlights the power of television viewing on a global level.
The Super Bowl's impact on music consumption is not unprecedented, but in Bad Bunny's case, the magnitude of the increase was impressive. In the two-day period of February 8-9, he amassed a total of 175,7 million streams, a 67% increase over the previous two days. On a weekly basis, from February 3 to 9, his total streams reached 401,8 million, a 105% increase over the previous week.
The surge wasn't limited to streams. On February 9, a new personal record was also set for digital song sales, with 16.000 downloads in a single day. The previous high was 12.000 downloads in 2018, showing that the halftime show's impact was immediate and measurable.
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The songs he performed on the Super Bowl stage were the focus of the listening. “DtMF” led the list on February 9 with 9,8 million streams, followed by “Baile Inolvidable,” “Nuevayol,” “Tití Me Preguntó,” and “EOO.” Most of these are from the album “Debí Tirar Más Fotos,” released in 2025, while “Tití Me Preguntó” is from “Un Verano Sin Ti.”
The success was also reflected on the charts. “Debí Tirar Más Fotos” recorded a strong rise on the Billboard 200, reaching number two with 85.000 album-equivalent units, a 138% increase. At the same time, “DtMF” returned to the Billboard Hot 100 in the top ten, further strengthening the artist’s dynamic presence.
Bad Bunny's televised performance had already garnered 128,2 million viewers, one of the highest ratings in halftime show history. However, digital consumption proved just as important, illustrating how a live stage presence can instantly translate into musical movement.
The upward trend had already begun a few days before the Super Bowl, after his victory at the 2026 Grammy Awards, where he was honored with the Album of the Year award. Since early February, his daily streams had been on a steady upward trajectory, culminating in a record-breaking February 9th.
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Bad Bunny's case confirms the Super Bowl's role as a mechanism for amplifying music consumption. Every year, the halftime stage serves as a global showcase for the artist in question. However, this particular performance stands out because of its proximity to his all-time record.
The fact that the second-biggest streaming day of his career is not tied to a new album release but to a television appearance highlights the power of live entertainment. Broadcasting to tens of millions of viewers creates immediate mobilization on digital platforms.
Bad Bunny remains one of the few artists who can turn a live performance into such a volume of consumption. His appearance at Super Bowl LX combined hits from different periods of his career, reinforcing both his recent and older songs.
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With the next chart count expected to fully reflect the impact of the performance, predictions call for further gains on both the Billboard 200, Hot 100 and Hot Latin Songs. The momentum created after the halftime show could impact his overall presence in the coming weeks.
This case highlights how a major television event can act as a catalyst for digital music consumption. For Bad Bunny, the Super Bowl LX performance was not only an artistic event, but also a commercial confirmation of his global appeal.
