Snoop Dogg becomes Team USA's first honorary coach for the 2026 Winter Olympics in Milan, while continuing his collaboration with NBC as a special correspondent, combining music, humor and sportsmanship
The iconic rapper and West Coast legend, Snoop Dogg, is preparing to don the… coach’s uniform and travel to Italy, after it was announced that he will officially take on the role as the first honorary coach of Team USA at the 2026 Winter Olympics in Milan and Cortina. The news was announced through a post on social media, where the 54-year-old artist shared his excitement about his new role, stating that he “now feels like a member of the U.S. Olympic family.”
Snoop explained that from his first experience at the Paris 2024 Olympics, he felt the team strength, the cohesion and the positive energy of the athletes and staff. As he stated, his goal is to boost the morale of the athletes and support those working towards their dreams, not only on the field, but also behind the lights. “I want to share my voice, my heart and some wisdom from the bench,” he added in a characteristic tone.
As part of his new partnership, Snoop Dogg also announced the release of the Team USA x Coach Snoop Capsule Collection, a collaboration with Fanatics, with all proceeds going to support American athletes. This initiative proves that the rapper is not just limited to an honorary title, but takes an active role in strengthening the team and its community.
Read also: Snoop Dogg becomes the coolest correspondent for the 2026 Winter Olympics
This is not the first time Snoop has participated in the Olympics. In 2024, he made a surprise appearance as a special correspondent for NBC in Paris, giving the audience an unprecedented, humorous and authentic perspective on the Games. His moments with athletes, presenters and the audience went viral, with many describing him as the “most unexpectedly enjoyable” element of the Paris Olympics. In addition to his television appearance, Snoop was also honored with the role of torchbearer at the Opening Ceremony.
In February 2026, Snoop Dogg will return to action in a dual role. In addition to serving as an honorary coach for Team USA, he will also cover the Milan and Cortina Winter Olympics for NBC, as he did two years earlier. Known for his laid-back and humorous approach, he promises to bring the spirit of music and entertainment back to sports in his own authentic way.
Through his television program, he will present the column Snoop's Greatest Hits, where he will select and comment on the most impressive moments of the games, adding the familiar "Snoop style" to the broadcast. At the same time, he will travel to emblematic places in Italy, combining his love for sports with music and culture.
Read also: Kendrick Lamar: Billboard's Top Artist of 2025
In a statement, Snoop expressed his eagerness to work again with host Mike Tirico, with whom he will share the presentation of the games for NBC. With his well-known humor, he promised to appear "in the most stylish puffer jackets, ski goggles and of course... full of ice". As he said, "the Olympics are the biggest stage in the world and I'm here to bring unity, joy and a little... dose of Snoop".
The opening ceremony of the Milan-Cortina 2026 Winter Olympics will take place on February 6 and will be broadcast exclusively by NBC, while the event will also be available via Peacock.
The news of Snoop Dogg's involvement brought smiles to both his fans and the U.S. Olympic Committee, which recognized his unique ability to combine popular culture with the spirit of sports. For him, this is another milestone in a journey that goes beyond music. Snoop has managed to transform himself into a modern cultural icon, able to bridge music, sports and entertainment, always remaining true to the relaxed, authentic style that established him.
Read also: Pharrell Williams: Responds to criticism about politics and diversity: "I am a lumblin proletarian"
With this new chapter, Snoop Dogg proves once again that he can successfully stand on any stage — whether it’s music, television or sports. And it looks like 2026 will be another year where “DO double G” manages to combine cool, fun and inspiration in a way that only he knows how.
